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Hello there rebel souls. Welcome back to another episode. I am currently in Carlsbad, California, which is a suburb of San Diego. I'm back visiting my family and my friends. I'm actually at the local library in a study room. I had recorded another version of this this morning but because of the internet, it didn't work out. So here I am, again, recording this again to say, but it actually was meant to happen like this because I have a whole new other way I want to talk about this. So as always, it's always working out for our highest good, but it's been really nice being home visiting my family, getting to see my nieces and nephew. We had a big birthday party this weekend for them. And I had one of the most amazing days on Saturday, my bestie in the whole entire world. Her boyfriend did a sister prize in engagement and proposed to her and I got to be there for that. So it was just such a fun weekend. If you guys are following me on Instagram, you guys got to see the highlights of that. If you're not following me on Instagram, go over and follow me you get to see the behind the scenes of my life where I'm traveling. I am here till Friday of this week and then I'll be back in Mexico for a few weeks and then gonna come back to the United States for the summer because where I live in Mexico and Sayulita, July and August are the rainy months and it gets really really rainy and really hot and really humid. And the internet goes in and out. So I figured I would just spend the summer in United States. So that's what I'm up to. Those are some updates where I'm at but I want to jump into this episode. So here's the deal, you guys. I have been planning this episode since I started this podcast. And in fact, I thought this topic was going to be the first episode but right now is actually the perfect time and alignment to do it. So what we're talking about in not really understand my biggest mistake in my business happened because I didn't really understand what I'm going to talk to you in this episode about. I am going to be very very vulnerable as always, and I'm going to pull back the curtain and help you guys see what not to do in your business. Right and ultimately, the mistake that I made was and when I'm really honest, you guys like really, really honest with you. I first picked up my very first iteration of my business. I picked a niche because I wanted to make money okay, I'm gonna say that right now. And it was mostly because I didn't really understand that a niche isn't just something that you're like, Oh, I'm gonna do this. I'm gonna do that because this isn't making money but when you are able to create a business, create an offer, attract soul clients, based off of your zone of genius based off of your soul gifts, then it's a completely different experience than creating a business and doing it for money. Okay, so I'm going to dive in and help you guys see in what my business would look like in my business when I was doing it from a place of thinking I should do it, versus how it feels now my business now that it my everything I'm doing is coming from God from source from source energy from that part of me that was put here to serve so everything feels so much more fulfilling. It's so feels so much more fun. Now, I always knew from I would say probably a young age that I was meant for something big. I was meant to lead. I was meant to speak. I was meant to help people transform. I was always really, really into personal growth books, but wasn't sure really what that was gonna look like. But as I was in my early 30s I really started thinking about my purpose and what I really wanted to do and I just fall started following the callings of my soul right and so what that actually looked like and this is before I actually knew what life coaching was or that I wanted to be a life coach. I was really into law of attraction and meditation. And so I would go to a local libraries in the San Diego area and I put on free workshops and it was for like learn that law of attraction or learn how to I think the first one was called like, oh my gosh, I will have to find it in I wish I had done the research but it was like something about like, like invest in yourself really be your best self and it was like all about meditation and I used to do these and that lit me up. And I wasn't trying to fit myself into a box and I wasn't overthinking it I was just going out and I was generally excited about these topics and I was doing it because I frickin want it to and it was amazing. And from there I was like okay, this is what I think I want to do. So then I went and I got certified and after certification. There was this business part of the certification. And what happened then was that I was like, Okay, well, if I want to make money because I don't know what I'm doing. I told myself I didn't know how to do it. So I had to listen to somebody else. So like a good students. I did everything that they told me. And one of the first things that they told us to do is that we had to pick a niche, okay. And in order to make money because this is from the business point of view in order to make money we had to pick a niche but that was going to have to do with health, wealth, or relationships. And so I remember during we had, this was an in person training at that point they were doing in person trainings, and I remember during the business program that we were going through, we had to get our niche approved so I remember like, after the person who was talking about niches was done talking about I remember going up and like standing in line like wanting to get permission and I remember being like, I want to help like spiritual women like lose weight or I had this like very like spiritually based niche and they're like, No, that's not clear enough, right? And I remember like going back and forth for a few days and like really ended up picking a niche and I think I went for like at that point I was in like HR. So it was like going to talk to women in HR that wanted that were binge eating and wanting to lose weight. And what I had committed to was so, so different than what I originally saw myself wanting to do now. I really, really wanted to be a coach and I was also at that point, there was a desire to do weight loss. So it wasn't like I was just picking something that was like way out of left field because I at that time was still in my weight loss and my binge eating journey and I wanted to fit to help people. But it looked very different than the way that it was. So from this place, I went off and of course, like a good student just went and did all the things that they told me that I should be doing to get clients and it ended up feeling very much like this. checking off the list of just doing things and I wasn't super really connected. To what I was doing. But I was signing some clients and I was I was generally enjoying it like I really enjoyed my clients, but it just felt like it felt hard is really what I want to say. Now maybe about eight months into being a certified coach and really, really being committed to this niche. I started working with a well known coach and part of this year experience that we had that they were going to help us build our business and like get our niche and find our funnel and like really help us build it out in salsify. So I remember going to in person and before going in person, there was a few months where I was like maybe I don't want to do binge eating. And actually at that point, I was kind of really studying like sabotage and like, wanted to help people do hardship. At that point. I think I had a program that's like how to do hard shit and I remember like buying this t shirt for like a photoshoot that was like darling, just fucking own it. And I was just like, I just want to help people, be them and do it their own way and get it their own way. And so when I showed up, before showing up to in person training, I was really confused about my niche and I had an idea of what I thought but when I pitched myself to them and why they should choose me I did binge eating. So long story short, I showed up wanting to do something else and during that week, they basically were like, You should do binge eating because it's something that we know that you can make money in so that we can help you make money in this right and this is like paraphrasing, like this is the experience I had. And I remember when I showed up my brand name at that point was hi vibe living and I was still like wanting to be a spiritual coach and like incorporate that as like my positioning that but I was teaching it but it was part of it. And I remember I was working with one of the coaches and I love I mean, I love all of these coaches that I was working with and I respect him so much, and I believe that everyone's doing the best they could. But I remember this one coach going like, you know, woo or spirituality won't sell. And I remember just being so under the influence of like really admiring these coaches and because they had success in their businesses and they were so just everything looks so easy to them. I was like well, if they're saying this doesn't work, then I should listen to them. And I remember just being like okay, and like completely just changing all of the things to put myself into this box of like, because this was going to fit the strategy of the formula that would get me to $100,000 Okay, so it was a very interesting experience. And of course who I am I always have this thought where like I succeeded no matter what I did. So even though on the outside it looked like I was having success in my niche as a binge eating coach. What it really felt like on the inside was like I was just checking the boxes to get it done because if I send this email or if I do this funnel this way then I'm gonna find find something funny. It was really having shooting about what I should be talking about and like creating content I don't even see creating content anymore. Like to me I was like thinking about what do I need to get what do I need to create for them and it was like, I didn't even know what to say because I was so disconnected from the niche. And in fact, this is once again such a vulnerable thing to say to you guys. I was going to other people in my nation like looking at that era emails and look at what they're doing and basically like copying versions of what they're doing because I wasn't super aligned. It was uploading the EPS it was so hard for me to figure out what to say. Now, there was definitely some imposters in this but I want to say that no matter what niche you're in, and even in the niche that I'm in right now, like who I'm talking about, even though it's so like I still have moments of it, but this was a whole other level where it felt like I was running so fast to like catch up to be that person because I was overextending who I thought I was right. Other things like I was wearing not wearing the clothes that I wanted to so when I would do like videos or record things, I would have like my special button up shirt or like want to look professional because I thought I had to look professional right so and on top of that. Selling felt hard. It was felt like I was convincing people to work with me like I was constantly having to do mindset, work or thought work. To get myself into action because it nothing felt the line or nothing felt exciting and that's not true. It's not nothing. It's it felt very hard and it never felt like I was like fully settled into like a rhythm where like, oh yeah, I get this like, this is easy. This feels like fun, right? And I was really when I got with myself I was doing things for other people's approval. So no, in this experience, I ended up halfway through leaving my mentor and deciding to do things differently because at one point, the strategy and the niche that I was in felt so constricting. I was like this is not even what I want to be doing. And so after that point, it took me about a good six months of just giving myself permission to pull back a little bit and figure out really what I wanted in that six months. I pretty fastly left the binge eating and went into being doing self sabotage and becoming a self sabotage expert. A few months after that I was I kind of allowed myself to go back into spirituality and law of attraction and bringing that into what I was working in. It just felt like such a homecoming to start doing things because I wanted to and around that time. Other coaches started coming to me because I was doing consults for other people and was really good at it. So I got started getting clients very easily and I was like wait a second, like, let me is going on here. Maybe I should look at doing sales. Now. The reason why being a sales coach and out sales is definitely one of my Zona genius and and also helping people turn their zone of genius into an offer is my zone of genius. And I was starting to do this a little bit. And when I'm helping people with this, it was feeling very aligned. But there was still resistance around going into sales. Because when I was in my corporate job, I was in sales and it felt like oh, well if I in my whole life, I wanted to leave sales because I didn't feel connected to it. And so long story short, I had to like realize that, oh wait, these are just old stories that I don't actually want to sell for other people. But what I do am super passionate about is I'm so passionate about teaching sales and talking about sales. And when I was able to make that connection, it was like this instant clip where I was like holy fuck, I love sales. I love teaching about it. I just don't want to be selling it anymore. Now granted, I'm always selling myself, but it never feels that way because I've learned how to sell in a way where it's just being myself which is why this is such a zone of genius because that's what people want and that's what I want for other people. So it took me some time to actually get here and realize that, oh wait, I was going down the wrong path because I was thinking it should look a certain way. And when I really gave myself permission to start following the things that lit me up, and that came easy to me and allowed myself to get paid for it. It was like oh wait, now I can make some money. So here's what it feels like now right now that I you know, so I went from being a binge eating coach to self sabotage, to a sales coach. And now I have really incorporated actually a lot of those aspects into what I'm doing because in order to get yourself out there and sell you have to get over. You have to overcome the self sabotaging aspects which is really the emotional work which is what I have become an expert in as well as well as the embodiment work. So now my work is very much in this energetic sales, this alignment sales, being the embodiment of who of your souls gift, the embodiment of what you're meant to be in when you are it when you are already that person and you can create an offer that is just an extension of who you already are. You don't have to sell and so all of the work that I've done over these last five years have come beautifully come together in the work that I do to date. And here's what it feels like in my in my business now right so besides my offer being an extension, right, I feel I am talking to a past version of me. I know my people so well. I know you so well. I feel connected to you. I feel connected to my people. I have so many ideas that I come up with every single day. I literally can't keep up with what I want to create. I have a list and list and list for podcast idea. I have three programs that I want to create. I can't keep up with what I want to put up to you and I'm always thinking about because I know you so well, but I'm just able to like oh this is what they need. This is what they need. Right? Also, how am I showing up? It's just me. I'm not trying to be somebody else. I'm not having to wear clothes that aren't the ones I wear. I wear whatever I'm wearing. Sometimes I wear no makeup. I'm blowing bubbles. I'm traveling. I'm doing things my way right. Clients are coming to me. I am always taking action from inspired action or aligned action. I'm not having to force myself into taking action or mindset in my way into things. Now granted, there is resistance and it's not always ups and you know rainbows and daisies and there's ups and downs but I know the difference. Between resistance and fear and I have the tools to get through it. So I always know why I want to do it. I've always been driven, driven and it feels so freakin lined up. So I tell you this story right from the to now to help you see that there are different ways To build a business, right? When I first started started in this industry, it was very standard to teach. You have to pick a niche within health, wealth or relationships. But I am here to say that is the biggest bullshit piece of advice. There is a whole other way that you can build your business and that is from desire. Desire in itself is a whole niche. People just don't buy from fear they don't buy from problems they buy, because of what they actually want and what they are matched for. Think about this. Right? Think about this. I sometimes see items or people that are getting paid to do things that I'd be like wait, people actually pay for that right so let me give you some examples. Just to remind you of options of what people pay for. It's not always about solving a problem. And yes, there is generally sometimes a problem there but sometimes people can buy because of what they want or because something feels resonates with them. So I'm sure you've always been heard the story of how, you know Tiffany's jewelry store like sells a paperclip, like gold plated paperclip for like $200 It's like, who needs a $200 Right? Actually, this morning, I was laying in bed, and I saw a meme and it was something about how like, Snoop Dogg, he employs somebody just to roll joints for him and he makes like $50,000 a year just by rolling blunts and joints for like weed. Right? Like can you imagine like that person's job like that person? got so good at doing the thing that they freaking love. He now are paid by somebody to only do that. That's what I'm talking about. That's what I want to see that is available to you guys. Right there is something inside of you and it can be as simple as, you know, enrolling joints for somebody else right there's, I forget there's there's recently another you know, like somebody hired somebody just to like walk their dog and they're getting $50,000 to like walk the dog once a day. Right? There are things out there that people will pay when you are owning what you love to do. I am so freakin happy that I went through this experience of having to pick the wrong niche or to do things because I thought I showed or trying to fit myself into somebody's formula so that I can make money versus doing it from the and then from that place serving and then being able to make money and make offers from that side. Right and this conversation that we're having, like I said, I've been thinking about having talking about this on my podcast for a while now. And part of that is because in November, Jen Navarro and I were invited to speak and we did a workshop at the fearless Business Conference. And this was probably one of the best experiences in my career. It was just one of those highlights of my career showing up and being at this conference with these beautiful souls. And I'm going to tell you why. Me and Jen, we did a workshop called monetize your Zona genius. So the exact title of this podcast and what happened is that me and Jen, going into this conference, we decided that we wanted to do things different than other speakers or other teachers there. We were not worried or even thinking about signing clients or promoting ourselves. What we wanted was to get them to feel that was our only thing that we wanted was we wanted them to feel because we knew that they were going to get a bunch of information thrown at them and they'd be in their minds, right. And so we wanted to get people in their bodies in connected to themselves and give them permission to do things a little bit different. We wanted to give them permission to to feel differently to do things. And so what happened was that we taught, and we went really deep on the concept of Zona genius, and why people buy and why people buy from you. And at the end, in during our, our sessions, we had multiple people cry like feel feeling so broken open and feeling like they're finally seeing their zone of genius and things seeing things differently and we're giving them permission that people were like literally crying because they felt so free. We were there for a whole week and every single day we would have people coming up to us telling us stories about how, what we taught about Zona genius in niches and giving them permission to go outside. of their box and do the things they want not because they were told by people are following the strategy, how freeing it was and how that they're like, oh my gosh, I've been wanting to do this thing. I feel like I've been wanting to do this and go in a different direction and it was just such a beautiful, beautiful experience to be a part of and that's really what I want to do with you guys today is I want this to be a seed planting conversation. I want you to get honest with yourself. How are you feeling lit up? How your business? Are you doing the things that you love? Or are you in shooting or trying to fit your into yourself into a box because you think that's what's gonna get you clients and money. And I'm telling you, when you can get really honest with yourself, and you could really align to your zone of genius to your soul gifts and do the thing follow your desires and do the things that you know you were meant to do. Because that is what you're meant to do. If you have the desire is inside of you is meant for you and really have the courage to follow that. It's going to completely change not only your business, but yourself your life your clients in the way that you build your business. It feels so differently. And what I when I really knew that this was the week that I was meant to have this conversation with you was on Sunday this weekend, I met up with one of my coach friends Kelly that lives locally. And we were talking and she's like, Oh my gosh, we have to meet I have to tell you I have to give you update. So like Okay, I can't wait and she was just like, I just feel this energy. I just knew she wanted to talk to me. And we've been friends for about I think two or three years now and we have really seen each other she we started being friends when I was in my binge eating niche so she's seen me go through mine. I've seen her now making this transition where she was in one niche and was kind of not sure it was I think was just kind of figuring out what she wanted to do. But as soon as I saw her, she's like, I know, I know what I want to do. I have so much clarity. It makes so much sense. I couldn't see it. But now it all makes sense. And before Kelly was a coach she was in tech she was worked at big company she is just like a badass tech bitch like she is just like I didn't hear anything I don't really know the technical sides but she would help with like networks and like all the things you know like if you're coming to the big companies that have like tech IT departments like she was one of the heads of these right so she would work with networks and all kinds of things. She needs the big to small stuff. And she's like, I just need to teach women like middle aged women who did not grow up with technology. I meant to teach them tech, right like how to log into a cloud. Or how to create a cloud or how to access email, right? All these simple things that some people they just feel overwhelming because they didn't grow up with this to create a course and create products that are going to help people do this. And as soon as he told me I was like of course of course you're meant to do this like this is the thing that you love. This is the thing that you that you were that you're so good at. But in the environment of doing it in corporate didn't feel right to her but now she's able to incorporate her coaching her life experience her expertise in the thing that she was just so lit up and excited to teach. And it was just so beautiful. It feels come together and I was like, Oh, I got to talk about this. I gotta do this because there are people out there right now and it might be you that maybe maybe this conversation is confirming that you're already in the right niche that you're doing what you want to be doing and that this is just confirmation. Oh yeah, like I'm doing it. I'm here. But maybe this is just the seed planting conversation that you needed to hear. Because something feels off because you're not quite feeling lit up in your business because you're trying to do it someone else's way or trying to fit into a box that somebody says this is the way to do it to make money. So get honest with yourself where you might be and everyone has their own timeline of where they're meant to be. So what I want to do is I want to leave you with a few questions. For some work. This is like some journaling prompts for you to really sit with. So the first one is, if no one would judge you What would you allow yourself to do and have yourself to do and a half now this is actually the word you guys where you're coming from? This is the exact work that we the questions we did in the fearless business conference that we walked them through. We had them do five and that helped people really get honest with themselves. So I'm giving you the exact work on that. Okay, so second question is, what do your friends and family love about you but you're afraid to share with your community? Right, where are you following the rules or watering things down? What would you talk about if you weren't afraid? This is the third one. What would you talk about if you weren't afraid of what other people think? Next one. What would you do and who would you work with? If you couldn't fail? If it was inevitable and the last one, I just want you to take time and brag about yourself. Think about all your accomplishments. Think about what you're proud of think about what makes you a badass, think about what lights you up we have this programming in our mind and and this is a lot of the reasons why I think we don't really go after what we really want is because we think that we need to work hard to do to do to earn right so when we're picking the things that comes easy to us we often think that oh well that's too easy people will pay for that. But that's bullshit. If I hadn't thought about that about sales consults, I would have missed out on the opportunity to close over a half a million dollars of sales consults for myself and other people for other coaches. But it's the thing that we just use so easy that people overlook that we're meant to help. And the thing that feels so fun to us, and this is your permission to create a business. Your business gets to be a conduit for your soul gifts for your zone of genius for you to be lit up for you to feel fulfilled. There's a whole other way of doing business. And it's not this trying to fit into a box so that you can get clients but it's truly coming from this place of being led by your soul by by your desires, all the answers that you need. are inside of you if you are have the courage to really admit that to yourself and put that out there and that is available for you. When I look at my life now I look at my business now versus where I was two to three years ago. And it's like night and day. It feels so freeing now. It feels like I get to do this I just get to wake up and be myself and share because my offers my business. Everything I'm doing is just an extension of who I am. There's no convincing. It's just a beam game now, which is magnetizing to the people that are around me that want to work with me and that's what I want for you. So I'm going to put those questions that I just asked you in the comment section in the show notes if you want to go back and reference them so that you can do the work and really get honest with yourself. This is really my gift to you. My gift to You is to give you permission to question where you're at and make sure that you are aligned to things that you love. And that comes easy to you. And if you want to go deeper if you really want to create an offer that is an extension of your zone of genius so that you feel so confident and it doesn't even feel like selling because it just you that's what I do and my house offers so if you want more information, you can check that on the show notes. Maybe this conversation is exactly what you needed. And that is my hope because understanding this is everything. I don't want anybody else to make decisions or make bad decisions based on your age based off of what other people are thinking that you should do. You already have the answers inside of you. You have the soul gifts, you have everything that you need. It's just your ability to tap into that to be an expression of that and then be able to express it to the people around us that they are like oh yeah, I'm your person. I want to work with you. So my heart is just bursting with love talking to you about this. I love you guys so much. If you have any questions or want to go deeper on this, please send me feedback. I'm here to help you. If you enjoyed this episode, please share it I want to get this specially this episode I want to get in as many people's hands as possible. So share it tag me. Tell your friends and I'll see you next week. Have a great one.
Transcribed by https://otter.ai